Started by entrepreneur Lorenzo Martone, the design and concept around Martone Cycling Co is to release bikes like collections. So, in conjunction with the latter, and Artspace (a contemporary art gallery in New Haven, Connecticut that’s owned by Phaidon Books) Shantell was commissioned to make limited edition bikes. In the great tradition of communal art, the bikes were made to order. Martone provided the canvases, Shantell created their individuality, and Artspace is selling them here.
Each style-driven city bike is built as a design piece unto itself, with signature elements including an angular basket, Lucite pedals and a red chain. Martin reimagines this unexpected canvas with twisting lines and text, inspired by her exploration of the ultimate creative urban environment—New York City. There are also still a few bikes left for sale. The orders are drawn to order, which allows personal details that are special and relevant to be added to a personalized bike, making it both personal and uniquely you.